Take That Yeti: NRA Announces New Cooler Line

After Yeti Coolers dropped the National Rifle Association like a bad habit, earlier this year, the NRA is back in the cooler business.

The NRA recently announced a new affiliate relationship with Cordova Coolers, who will now be offering officially branded coolers to their members.

From the NRA’s official release:

The National Rifle Association proudly announces Cordova as the official licensed cooler and preferred vendor of the NRA. The Idaho-based company with the slogan “2A Is In Our DNA” offers high-performance coolers that are made in the U.S. and built for the real-world functionality that NRA Members expect in their outdoors products and lifestyles.

Cordova’s combination of innovative features with the highest possible material and production standards have raised the bar in cooler performance and customer expectations. With a lifetime warranty, higher cooling efficiencies, lighter weight and other industry-leading features, Cordova’s coolers are reasonably priced and designed to meet every need—from grab-and-go soft-side coolers and rotomolded hard-side coolers to chest coolers, cooler backpacks and tumblers.

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