Kamala Harris’ campaign took a nosedive toward the end, and upon closer look, her wasteful spending may have played a major role — as the vice president reportedly burned through $1.5 billion within just 15 weeks.
“She was able to spend $1.5 billion in 15 weeks with no assets. Really impressive,” Stu Burguiere of “Stu Does America” comments.
“Her cash-rich campaign spared no expense as it hunted for voters — paying for an avalanche of advertising, social-media influencers, a for-hire door-knocking operation, thousands of staff, pricey rallies, a splashy Oprah town hall, celebrity concerts, and even drone shows,” Shane Goldmacher wrote in an article for the New York Times, adding, “It was a spree that averaged roughly $100 million per week.”
The Harris campaign’s biggest expense was advertising, spending most of a whopping $600 million on producing and buying media. $2.5 million was directed toward three digital agencies that specialize in working with online influencers.
